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Joint promotion between USTA and Stonyfield Farm

JOINT PROMOTION BETWEEN USTA AND STONYFIELD FARM TO ALLOCATE $100,000 TO MULTIPLE COMMUNITY TENNIS PROGRAMS

Promotion to be Featured on Eight Million Stonyfield Yogurt Lids; Consumers Can Vote on Fund Allocation Until April 30

 

WHITE PLAINS, N.Y., March 23, 2011

The USTA announced today a joint promotion with 2010 US Open sponsor Stonyfield Farm in which Stonyfield will feature USTA Community Tennis programs on eight million yogurt lids through early spring. The lids will contain the headline, “Tennis Everyone?” and will offer consumers the chance to vote on how to allocate $100,000 of USTA funds between three community tennis programs including USTA Schools, Tennis in the Parks and Wheelchair/Adaptive Tennis.

Voting for the promotion will end on April 30, and the USTA will direct $60,000 to the program that receives the most votes, while the other two programs will receive $20,000 each. Voting can be done at Stonyfield.com.

The USTA Schools effort introduces kids to the sport of a lifetime by providing training, support and equipment to schools across the country. This support gives kids the opportunity to learn the game while helping to combat childhood obesity. Every day, while kids are having fun playing tennis, they are also achieving the health and wellness goals of their school.

Tennis in the Parks helps to provide tennis programming and improve tennis facilities in parks throughout the country. The work helps to improve and expand opportunities in communities nationwide for the public to learn and play the lifelong game of tennis. Along with the health and fitness benefits, new courts and expanded programming provide ways for people to come together.

Wheelchair and adaptive tennis programs provide access to everyone with a desire to play. The USTA supports wheelchair and adaptive programs nationwide through coaching, equipment and events.

 

 

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The USTA

is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-forprofit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics and strive for excellence. For more information on the USTA, log on to usta.com.

 

 

For more information contact:

 

Chris Widmaier, Managing Director, Communications, USTA,

(914) 696-7284 or

 

widmaier@usta.com

 

 

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